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Social media is such an incredible way of driving traffic to your blog through an audience that you’ve already built. But if you are struggling with doing this, then good news, because I am going to be chatting today with Chelly Ontis about posting with purpose for bloggers, where she’s going to share some best practices and posting hacks about how to get traffic to your blog from your social media channels.

And you’re definitely going to want to stick around until the end, because her answer to the last question that I asked, honestly, I did not know. I did not know, and it kind of blew my mind. So you’re definitely going to want to hear that!

More of a visual person? Watch on YouTube!

Posting with purpose with Chelly Ontis transcript

Adriane Galea: Chelly, thanks so much for being here. Do you want to just give a quick introduction to who you are and what you do?

Chelly Ontis: Sure. Thanks. Thanks so much for having me on. I’m excited to talk to bloggers and how they can use marketing to help grow their website traffic.

So yeah, a little bit about me. So I have a blog as well, as you can see behind me, if you’re watching this on the video part. So, and that’s called, we can make that’s a fun place for DIY and crafters and Cricut users to come and hang out. We have digital files and that kind of thing. So that’s where using my marketing for my day job.

I’ve been an entrepreneur self-employed freelance graphic designers since 1997. So I’ve been using my marketing skills for my job, which are all from this chair right here to push forward with. We can make that and end up with, you know, a good blog traffic and a great email list and social media.

So that’s kind of in a nutshell, I feel like I have lots of people say, what do you do? I’m always like, well, what do you need?

Adriane: Right. I have that too. Like, which hat would you like me to wear today?

Chelly: Right? Yeah. What do you do? That could be a podcast in its own.

Adriane: Which podcasts are we doing today? Right. So, so amazing.

We’re going to talk about how to get some traffic to your blog

So you’ve had some success in driving traffic through social media.

Chelly: Yes. That’s what I thought we could talk on.

chelly ontis planning with a purpose: social media for bloggers

And a lot of times when people go out there and they open this blog and they get great content and then they get to, you know, Facebook let’s say, and you suddenly have what I like to call posters block. So it’s in writer’s block. Now you have to go make a post. And somebody said, let’s do four posts a day, or at least once a day, depending on how big your, and you’re like, I dunno what I’m going to talk about.

So a lot of times people just cut and paste those links and they think, oh, that’ll just get them to the, to the blog. And then they post a funny meme. Then they move on with their day. But if you’re posting with a purpose is what I like to call it. You have to have an end goals.

What is your plan? Where do you want to send them? You know, are you selling something on your website, on your blog? Is it just to go read your blog posts and click through and find other fun things.

Have a plan before posting to social media

So make sure that you have a plan when you go to your social media, your Instagram, you want to connect with them yes. And do some personal posts, but you also want to make sure that you’re posting with a purpose so that, you know, I want them to go to the blog.

Like with my DIY website, I don’t want to just go out there and post here’s a craft, here’s a craft, here’s a craft, you know, but here’s, you know, maybe it’s, here’s the craft supplies, come see what I made with them. And then they have to go to the blog to see the after, you know, so the before and after it really does work.

And I think mapping all that out beforehand so that when you get out there to your Facebook, your Instagram and you’re posting and share, you’re going to do some fun names and maybe pictures of yourself and, um, or your niche kind of a thing if it’s not you as your brand.

But when you get out there and you start posting those things, if you’re just posting to post that your customers, your followers, your fans, they don’t know where to go. And they’re sure not going to go to your website, which that’s in the end result. That is always where we want them to go.

Every social media post should have a clear call to action

Adriane: Right. If you’re trying to use your social media to specifically get them to a blog post, you need to let them know why they should be going, right. Like that’s the whole idea. So that’s, you know, how I frame this as having that call to action, right? It’s like you have to have a solid call to action, whether it’s an email marketing, whether it’s in social media. No matter where you are, you want a call to action.

What’s the best way would you say to form your call to action based on whatever your specific goal is for that post?

Chelly: I think first having your vision.

So you have to have your business defined and know exactly what, what you’re doing. So that’s your, your vision, your mission, those kinds of things. So that at the end of the day, you know, how are you helping your customer? What problem are you solving?

And then I like to say, we need to step that out into three different steps so that you make sure that you have, you have your brand all packaged up in a pretty little bow. So you can’t be out there if you’re just using, you have to be using your social media for marketing, or that is not just a direct sale. Like you said, call to action.

That doesn’t mean that you post something and they go buy a t-shirt necessarily. But that call to action can be just come over to my blog and read the latest blog post or, you know, click through and buy something from the sponsor that I did the blog post about.

That’s a good thing too, but sometimes it’s just that traffic there. You just want him to come over there and read it. So if you don’t have your marketing, your branding in place, it’s really hard to know how to talk to your audience with your brand. So those are the things that are going to set you apart from the next person.

Don’t have time to finish reading? Pin it for later!

posting with purpose: social media for bloggers

Understand what you want from your audience

So there’s a lot of people have a lifestyle blog or a crafting blog, but how are you using the words? What are you talking about? What kind of theme, what kind of niche have you niched down on? And then make sure you’re using those words. Those graphics, those colors, the, just the feel you’re putting out that vibe.

And you’re not just dropping stuff to drop stuff because people said, you know, go post four times a day and then you’ll get interaction.

But if you think of it, as you’re creating these posts online, as if somebody were to walk into your store, so pretend instead of you’re doing this blog post, but it’s actual brick and mortar to a store and they come in, you greet them, they sit down and read this blog post per se. So when they come in the door, before they sit down to read the blog post, what interaction would you have of them?

And that’s what you need to schedule out with your social media. That’s where your brand is going to come out. Your message is gonna come out your vision of your business. It’s going to come out.

And then at the end of the day, that’s part of your marketing plan, which people think I don’t need a business plan or marketing plan or any of that kind of stuff for vision, because I’m just going to go blog, but stepping all this step out. Yep.

Is your blog your business or your hobby?

Adriane: But if you want to make money with something, it’s a business, it’s either a business or it’s a hobby. So which one is it? Yeah.

Chelly: Right, exactly. And I think, I think it removes so much overwhelm people feel, you know, messy, they feel chaos and they sit down and they’re like, should I do this? Should I do that? You know, if you’re feeling confused and overwhelmed, you can be dang sure that your customer is too, or your follower is as well.

And then sponsors, if you want to do sponsored posts, if you’re confused, when you’re out there putting this stuff out, imagine how do you expect them to have a clear vision of where you’re going? So,

Adriane: Yes. So I love that.

There were a few things that you said that I just want to pull back out to re highlight them.

First of all, you have to know who you’re talking to. Right? Like, what do they need? What do they need? What kind of problems do they need solved?

And then: how do you speak to them? And that is what forms your mission and your vision like you were talking about. And I love that you phrase it that way, because that’s exactly the way that I talk about it too.

And then: when you’re confused about what you want them to do or what you’re trying to say to them, they are for sure, going to be confused, right? Your audience is going to, there’s no way that they can know, or I don’t know.

More than one option = confusion for your audience

Chelly, do you find that, um, when you give somebody too many options, they choose none of them because they’re confused. That’s confusing them with what that specific call to action actually should be.

Chelly: Right. And you say, I can do this, this and this, you know, which website or which division of my business to go to. So it definitely have to know what you’re talking to them about.

Like you said, their problem or their next level or entertainment, and sometimes it’s entertainment. That’s okay. But make sure you’ve nailed that down. Yeah.

How to get organised with your social media as a blogger

Adriane: As far as coming up with post ideas, because I think my least favorite thing about social media is just how time consuming it can be right to come up with, you know, post ideas. Like, I guess I could come up with the ideas all day long, but when it comes down to actually writing the copy, what do you recommend is, is a good practice for just eliminating some of the overwhelm that comes along with like, I have to create another post now. And, and just how time consuming it can be. How can we correct that?

Chelly: Great. I use my planner. Of course, for those watching, I’ll give them a sneak peek of the one we have for 2020-2021, sorry. I don’t know a year. It is right.

Adriane: Do you want to actually like for people who are just listening and can’t see, do you want to just sort of talk through it too? Cause it really is. It’s a cool planner.

Chelly: Yeah, sure. I definitely will.

marketing planner for entrepreneurs posting with purpose: social media for bloggers

Marketing planner for entrepreneurs

So this planner, it starts out with the beginning of the year is just 12 squares one for each month. And we map out this is where I like to say, okay, this month, what do I want to do with my business? So I want to do, let’s say I want to do email marketing by May. I want to have that implemented onto my blog by may or I want to have a black Friday special in November with maybe one of your affiliates or something like that.

So, you know, three weeks before that black Friday special that you better be talking that a big time, so that will help you plan it out. So that’s what we use this first page for, you know, maybe if you want to do email marketing by me, you need to put one task in the four months before that that will help you get there.

You’re going to research what email marketing is. You want to, you know, how do I get people to sign up? What do I need to do? Do I need to hire someone you’re gonna step all those out, then you’re going to go back and add them to your actual calendar.

So as I turn the page here, then you get a monthly view. And this is where I map out. So with my We Can Make That blog where the DIY wires, there’s digital downloads that they get every month, they do a creative DIY craft blog, post type thing every week, or I try and I go through and I mapped them out. I do them on Thursdays and bright or Wednesdays and Thursdays. And I go through and on the Wednesdays on the monthly view, I will put what the blog posts theme will be.

marketing planner for entrepreneurs posting with purpose: social media for bloggers

And then on Thursday I will put what the, the digital download design will be. You know, maybe it’ll be an exact verb, you know, word for word. And then maybe it’ll just be a, you know, something Halloween or a free Halloween one or something like that.

And then turn the page. And we’ve got the Monday through Friday views. So it’s scheduled from 6:00 AM to 8:00 PM and there’s some room for notes, but this is where I go in. And I put in my appointments. So this podcast that we’re recording, it was on my schedule. And then before that was researching, I got a sponsored post.

So I was working on, I have to figure out how to use it before I can go live and do a Facebook live and show people how fun it is because it did super fun, but I still, I have to go through and do some work on that.

marketing planner for entrepreneurs posting with purpose: social media for bloggers

Then I scheduled that in there and then I know, you know, next Thursday or next Wednesday, that blog post will drop. So I actually have written on next Thursday that that’s blog posts, little drop, and then I create the pins and the Facebook posts from that.

So facing the page two with the Monday through Friday, it’s also Saturday and Sunday. And then, then the other two thirds of that page is where you’re going to map out all of these things we just talked about. So there is a weekly goal that you could fill in every week we have live scheduled. So this is where I fill in that sponsored post live. I’m going to go live and talk about it on, you know, next Friday or something like that.

And then email campaign. I want to make sure I send all of my people that blog post, or I’m going to send them the one from the week before, depending on what day of the week I’m doing my emails.

Then there’s the marketing and promotion tabs and check boxes here. And then there’s a little note comment on the bottom as well. But with the marketing and promotions, that’s where this week on my Facebook page, I’m going to remember to pull up, you know, really cute craft I did, you know, last fall, that was just with some paper. It had nothing to do with my Cricut and stuff, but it was just a fun DIY, but it was very faulty.

So I’m going to pull that up. I’m going to throw a before shot out on my Facebook page because I have grown my Facebook page in the last year. And now I can add so much, you know, I can add so much more traffic to my website. Cause now I have last year’s fall posts. I can send two. And then this year’s posts, I’m creating new.

marketing planner for entrepreneurs posting with purpose: social media for bloggers

So I want to make sure that I’m not forgetting a post that was very active during the season. You know, as we record this, it’s in October. So it’s definitely fall themed is on my mind, but you want to make sure that you’re also pushing out those things that you did the year before, two months before that were great. Maybe it was a funny meme, but so that’s where I go through and I schedule them all out.

And then when I sit down and I know I have to go live this week, I’m not going, but what am I going to about? And then I am going live about something nobody cares about. And then I’m frustrated because my numbers are down. The engagement was down, nobody watched it. And it was because I just winged it. And that’s not always the best marketing plan,

Adriane: Not recommended, no?!

Chelly: Not even by the non professionals is that recommended. And it’s not like I, you know what, I always tell people, this is not set in stone. I don’t wake up everyday and doing exactly what my planner says, I use my erasable pen. But I also know, you know, I’m going to go live this week. I didn’t get the sponsored post then chances are I have something on my blog that I can then maybe pull from next week.

I always make sure when I’m scheduling me though that I have, um, some that take me time, but I also have some that are super easy and super effective. And you know, they don’t take me a whole lot of brain power to put together so

Adriane: Easy, effective, and not a lot of brain power is speaking my language!

Chelly: So as far as getting planners, hopefully I didn’t throw too much in there.

Adriane: No, no, no! That’s, it’s, that’s really, really good. And that’s, if you can’t see Chelly’s planner, if you’re just listening, like it really is very cool. But it functions as a basic calendar. Like if you use a planner, then it’s a great planner, but specifically for content creators, just the way that it lays out, you know. Cause there’s a spot for, you know, social media too on there. Isn’t there?

It’s a checkbox every day that you’re posting or doing a story. I use mine for stories cause I schedule all my posting. So I make sure I’m doing a story on all the platforms throughout the week, you know, everywhere from Pinterest, Instagram to Facebook. And that, that helps me, you know, check well and I’m creative. I love to check a box.

Adriane: Checking a box… it’s so satisfying to check things off. So for someone who’s Oh, sorry. No, no, no, go ahead.

Chelly: I was going to say, I write things on my list just to cross them off.

Adriane: Yes, I do that too! When I, this is such a random little tidbit, I don’t check things off. I do X’s and sometimes I’m like, this is a really daunting task. And sometimes I just do half of the X where I’m like, I’ve started it, but not completed it. And just having that half of the X there, just that alone is satisfying. And I feel like it’s not so mind numbing to get it done.

Chelly: Visual. I liked visually. Yeah, yeah, yeah. Yeah.

Adriane: So for bloggers, who might not be quite as organized, who feel like: I just can’t get a handle on trying to get all my organization from my blog posts, my social media posts, all the things that come along with trying to drive traffic to your site, the idea of planning in advance is so important. So on average, like when do you start planning to content out, like you were saying for your Halloween posts, like when do you start planning for that?

When to start planning your social media content

I’d like to do on the social, social media, on Facebook and Instagram. I do them during the season, but with Pinterest, we do them two to three months prior. So I sit down once a month for about 45 minutes and make my plans for the month. And then I will do the monthly view with my topics. I’ll move them onto my schedule so that I know, you know, Tuesday mornings, I’m going to work on blog posts for two hours. And that’s, you know, that’s my set time.

If something comes up with my day job is I like to call it and I know I have to do a meeting. At least I can move it to another spot, but I try to keep those things sacred because I know without blog traffic and without new content and good marketing on my social media and then creating pins and stuff like that on Pinterest, nobody’s going to find me. Yes.

Pro tip: pin your content on Pinterest 3 months prior to when you want it to be seen!

Adriane: Do you tend to do that all at once? So if you have your Halloween content, do you start that 3 months prior? So that would be July. So do you start in, uh, maybe in June and say like, okay, next month I need to start thinking about pinning for that post. And then you’re going to fast forward to your like month of October and say, now I’m going to plan out what I’m going to post for that.

Or do you sort of do it more as you go? Did that question make sense the way I just phrased that?

Chelly: Yeah, no, I think so. I do that.

I do that with the old content, but I am more real time with the seasonal, you know, I’m making my fall crafts now and the people, I have somebody who helps with my Pinterest and she’s like, we should have had these pinned, but two, I have enough content after a few years of doing this since this is actually the fourth year I’ve been doing it this month, actually, maybe even this week.

There’s definitely content out there. And then sometimes she will discrete new pins and then go out and pin the super popular stuff and that gets them traffic. And then when they land on the website, the new stuff that I’m creating, you know, when those pins were finally active is showing up and they’re helping us pin them.

So yeah, it’s, you know, getting to that first year as a blogger was like, why am I doing this? Why am I doing this?

Adriane: And it’s, I find it’s a lot of trial and error where you’re like, I’m just going to try these things and see if it works or if it doesn’t work or you just have to figure out what your audience needs and how it works best for you.

Chelly: And just lots of learning. Cause they’re still involved. And I didn’t know that I had to start pinning this three months prior to when I want people to see them.

Creating copy for social media

Adriane: Yeah. So do you find – going back to social media. When you are trying to get people to go to your blog, like say you have a post on, you know, Halloween crafts. And they’re posting that somewhere on social media, do you tend to repurpose verbiage from within your blog?

So repurposing that content that you’ve already created or do you tailor it specifically like new, new words, new ideas to tailor it specifically to what your audience on the social platform needs?

Chelly: My social media following is the same as my website. So they definitely are the same niche, same ideal customer. So we do generally do a lot of using the same copy in both places. And then for the first go round and then we might switch it up or where did different.

So it’s generally the same when you’re posting on social media, your key goal is engagement or click-throughs, you know, Facebook wants you to have engagement and then you want the click through, but you have to give Facebook that engagement before you can get the click through, or they’re going to see that you’re just posting to get people to your website and then you’d be way down on the newsfeed.

So we will be using, um, when I do my branding and marketing coaching, we always have them step out words that are definitely in their niche.

We always make sure we use those. So it’d be Halloween DIY crafting those kinds of things, Cricut crafts, those kind of things are definitely are what I like to call buzzwords. So we use those to step out onto the social media, but they’re the same words as the website.

We just, you know, like I said, would maybe worded on, you know, do you dress up for Halloween? And here’s a Halloween costume idea that you can go over and grab the digital file and make on your own. But so it’s various that word for word. I always cut and paste the same paragraph for each one, but it’s definitely in the same tone, I guess when talking to that client. Yeah.

Instagram vs. Facebook

Adriane: And then what do you think is a, is a good practice for trying to condense that down for, into like Instagram stories? Because I think that that’s such a good way to engage with people and to get them to want to go to your content without having them to ever, without having them ever see your actual post,

Chelly: I would say Instagram is my least amount of traffic too. I feel like my Instagram crafters followers, they want to stay on Instagram, Facebook and Pinterest and you know, emails, those kind of, they, they convert very well. Gotcha to the website go a lot of times it’s more pretty things, you know, they want 10 pretty things. They can just click and keep scrolling before they get to a click through.

And usually that’s enticed with the free digital downloads from the crafting. Everyone loves a freebie.

Adriane: Right? Yeah. That’s so, and I think that’s really important is knowing, you know, the audience that’s on Instagram is not the same as the audience that’s on Facebook and understanding what it is that they want. So that you’re not – because it is easy to just like hit that push through [to Facebook] if you’re posting. I’m more of an Instagram person.

So if you’re on Instagram, you just click the little push through to Facebook button and then just goes to Facebook. But do you recommend doing that? Cause it’s not always the same audience.

Chelly: Right! I don’t.

And I think you talk to people, you know, if they’re reading your posts that you formed for Instagram, it says click the link in my bio. That makes absolutely no sense on Facebook. So I think it’s, it’s probably best.

Usually what we’ll do is we’ll use the free Facebook scheduling and we will make the posts use the same graphics maybe even, or sometimes when I’m taking photos. I always make sure I take them. So maybe just a slightly different angle. It’s a little bit different. Just for my visual satisfaction, I guess I like to have a little bit different.

But I will then, you know, I have everything in one folder. I do a folder for each blog post or digital file, and then we can grab whichever ones we need out of there. So I might use the same words, but then I’ll change the bottom, you know, go here instead of the link and I can schedule them out at the same time.

It takes just a few more minutes, but it doesn’t seem – it seems like on Instagram, it can be more of a fan of wait, here it is. Here’s what I’ve done. Isn’t it beautiful?… click the link in the bio.

More on posting on Facebook

But then on Facebook, it seems like that following wants a conversation. Do you know more what I’m making and, and Facebook wants you to have a conversation, which I think Instagram obviously does too, but they want you to have a conversation and that they just kind of stay there for me on Instagram. But on Facebook I can have a conversation and say, did you like this wreath with the red bow or the green bow? And I get more comments.

And then they go to the blog to see, you know, did I use the red one or the green one? Did I listen to them? Usually when I put those posts out, it’s already done. So they really don’t get a say all the time. But then sometimes I’m doing it live too. And that would, you know, on Facebook then they can have some interaction that day.

Adriane: Interesting. As a, as a person who doesn’t really use Facebook. That’s really interesting to hear about the differences in the way that you’re interacting with people.

Do you find that it’s, so you mentioned you’ll post the same photo. Do you find that on Facebook, you prefer to push through a picture rather than capturing the featured image when you would post the whole URL and it links as an actual webpage?

Chelly: I do feel like it gets more interaction when I upload the photo because it feels like it’s new content for them. Ah, I see you’re feeding their ego, the Facebook ego.

Using video on social media

When I’m creating the blog post, I will, instead of taking a picture of my supplies, like for the DIY crafting website, I take a video of the supplies. So do an overall view of them, maybe zoom into one or two and have just a couple second video that you can upload. And Facebook really likes that.

I mean, you can share upload that to Instagram as well, but that also creates different content where you maybe wouldn’t use that on your blog post itself. It seems like that might be a waste of video storage and lag your page loading time.

But maybe, um, you know, for it’ll you can always do a still image there. They can still feel the products, but that kind of interaction is going to get them to stop the scroll, which makes Facebook happy. Even if it’s a few seconds and you know, they might click through to see what the next step is then like what did she make with all these things? Yeah.

Adriane: I feel like video is in general under utilized, which it’s, I mean, it’s now getting bigger on Instagram because of reels, right. That that’s really working well, but even Pinterest is moving now toward the Pinterest loves video.

Chelly: Yeah. They’re starting to add everywhere. Yeah. Yeah.

Adriane: Couple more questions for you. And then I’ll let you get moving with your day.

Using a scheduler for your social media posts

So you mentioned you use Facebook’s a built-in scheduler. Yes. Do you do that as well with, well, not a built-in schedule Instagram, but do you use a scheduler with Instagram as well?

Chelly: If you can schedule Facebook and Instagram from Facebook.

Adriane: Oh, see, I didn’t even know that.

Chelly: Yeah. That they’re both owned by Facebook and a lot of people say, but they like their third party, but if you’ve scheduled on Facebook and somebody else scheduled on one of the other apps that you can schedule on and Facebook’s picking which one they’re going to show a ban that you guys both share Facebook’s is going to win because they want you to use their own tools.

Using hashtags

Adriane: Interesting. Do you have the app? This is a very specific question that I don’t know you’ll know the answer to. But do you have the option of scheduling out the first comment to put your hashtags in? Cause I know that that’s a big thing on Instagram.

Chelly: I have heard that now when the new algorithms, you can just put them in the hashtags in the original post and then putting them on the, you know, as the first comment doesn’t hold as much weight as it used to, but by the time this comes out, there could change. It could be different. It changes all the time, it could by the time this comes out.

But I say the other day I was doing, um, I uploaded a video and it was about the planner onto the planer’s Facebook page. And it asked me to hashtag the video. Well, it’s like, make up your mind Facebook, are we using hashtags or not?

Adriane: Yeah. Facebook and hashtags. I feel like I don’t even know what they want.

Chelly: Right. So, you know, maybe putting them further down in the scroll, if people have to click that read more Facebook counts, that adds interaction. So that’s a good thing. So if you can do that, scroll down a little bit, use some, find emojis, whatever you need to do first, some spaces, you know, put your link and then scroll down some more and put your hashtags there.

They’re not like in people’s faces like they were before that way. And maybe this narrowing it down with one or two and then go over and schedule your Instagram and put your list of 20 or whatever you’re using right now.

And that keeps both of them clean. And it’s super easy to go out and schedule it that way because you’ve already copied it, paste it in the other one, tweak it a little bit, upload whatever photo video you want and then schedule it the next one.

And then sometimes I will automatically schedule it a month later because if you have, you know, 5% of your audience seeing it, you know, not everybody on your page side. So then I will paste it again, schedule it three weeks out on a different day at a different time. And then I’ll go in and tweak the words again. And then I’ll schedule it again on Facebook.

So I don’t do that on the Instagram feed. I might do it on the story, and reschedule it. You don’t do the story again, but then it helps you create content that way.

And that kind of goes into that section on the planner where you’re marketing and promoting things that you’ve already done. Now you’ve scheduled that out for weeks now. You’ve got another post on it. It just took you half a second, really? Right.

Exposing your social media audience to your blog posts

Adriane: When you create a post for the first time, how many times do you think is ideal in general to push that in front of an audience?

Chelly: We have… so I have emails set up whenever a post drops. They automatically the post drops Wednesday, but Sundays we send out another email. So any of the blog posts that were done throughout the week, sometimes I’ll do two. If I’ve got a sponsor, quick ones that I wanted for a while, and those will automatically populate INSEAD every Sunday.

So I don’t have to touch it. It just goes, it gets dropped.

Like I had said through Instagram and Facebook and then rescheduled the Facebook again in three weeks.

And then there’s generally three to five pins that are created and scheduled out new pins, uploaded to Pinterest for each blog post.

And I would say out of all those in there is close to 20,000 on our Facebook page. And I want to say 10,000 on our email list. And I think 3000 on Instagram and I get the majority of people from Pinterest, email marketing, Facebook, and then Instagram. And then I think it’s Google like random searches.

I don’t give Instagram very much love. I use it more of just, um, to build up Chelly. So I use that for Chelly’s brand. Cause I have the planner in the, We Can Make That. And then I have a full-time graphic design clients. So I do logos and brochures and those kinds of things. So I kind of use it more for Chelly.

So I don’t always schedule every single craft, every single download those kinds of things out there.

Adriane: And is your Facebook private or is it a public page like that? People have to request access.

Chelly: Yup. And there is a couple of free groups. So there is one, if people want to make a craft from something from any website, not just ours, they can go and post or ask questions like, like Cricuts, how do I get it to restrict them? Yeah, they’ll go in and ask just simple questions like that and then share crafts. So we’ve got a couple free groups attached to the page that people can come play in.

Adriane: Gotcha. Okay. So let’s wrap this up.

What we were saying earlier, what you were saying earlier is that the keys really is that you’re looking for click-throughs right to your blog. You want engagement, but you really want the click through.

How to get click throughs from social media to your blog

So just to wrap things up, like if you had to give one piece of advice on how to get those click-throughs from social media, what do you think is the best way to do it?

Chelly: Work on that? Like the story we told at the beginning, where they come into your store before they get from the door to where you’re going to read them, your blog post, what does that interaction between their books?

And that’s what you have to push that onto your social media. Because if all you’re doing is using social media to say, go to my blog, eventually Facebook’s going to be like, don’t show him. Yeah. They want you to stay on Facebook.

So if you can do, you know, when you build your page up and you get over that 10,000 and you’re doing four posts a day, and you’re posting, you know, I have a cat. Who’s usually sitting behind me when I’m doing these. Cause he likes the lights, but I might do a post about my cat people comment on that all the time.

I might ask them about their weather. It seems like that really gets some engagement. I will do something like: it’s snowing, I’m in North Dakota. So it’s a snowy day. That’s a good day to be in here crafting what’s the weather like where you’re at. So I’ve used some of my crafting buzzwords, put brand out there as well, created some engagement.

So I’ve done a couple of fun posts maybe throughout, just a random story of maybe my Cricut in the background, making something or just a video. I took up the supplies like we talked about and throw that up there.

Getting your call to action seen on Facebook

And then my fourth post would be, Oh, look what we made, come to the blog and check it out. And then Facebook says, Oh, look at, she’s getting all this interaction. Okay. We’ll let them go to our blog right now and then give them some more interaction and then drops, drop another post to try to get them to go to your blog or your website.

Because if all you’re doing is saying, come to my website, you’re going to lose Facebook’s confidence. And they’re not going to want to show because they get to pair who gets to see your stuff, right? You can go from that two to 5%, seeing what you’re posting or, you know, 20 to 30, 40, 60% of your followers, seeing what you’re posting and the differences in engagement on your posts.

So it’s okay to post stuff that’s not come read my blog. You need to post something that’s going to ask them questions and get them involved and have that personal conversation. And um, the more you can throw that out there, the better it will be.

And I always joke. That’s why they call it social media because they want you to be social.

Adriane: Yeah. That was such a good tip. As someone who doesn’t really use Facebook and is probably underutilizing – Facebook is definitely under utilized for me, but I would have not have known that. And so that’s such a good tip.

Learn more about Chelly

So if people want to learn more about you, where can they find you?

Chelly: Sure. So is where most of my stuff is hiding. You can get the planner here. And then Chelly is C H E L L Y, Ontis is O N T I S. So I’m sure it’ll be in the show notes. And on Facebook, Designed by Chelly. I Designed by Chelly, right? Yeah. Amazing. Yeah. And then We Can Make That, we’re also on Facebook and then the website, Pinterest, wherever you want to find it.

We still have our own Facebook page. So at that the entrepreneur planner, and you can find that it’s really geared toward bloggers. So a lot of people have said, you know, this is my, my business notebook. That’s just my planner. Yeah. I really love it.

I know one lady had started using it and she had about 50,000 on her Facebook page. And she started to use the things that we went through with, you know, a scheduling and creating your content for a purpose, you know, that posting with purpose. And she went and I think it was four months from 50,000 engagement on her page to half a million. Whoa.

So imagine that the blog posts, blog traffic, you can get from sharing your posts in an organized fashion with a marketing, you know, kind of emphasis on them. You don’t have to be a marketing guru to use it.

That’s why I developed it so that those people who don’t have the marketing experience can grow their blog that way. And you know, getting that, you know, half a million engagement, imagine how much traffic that is to your website. So, yeah, that’s huge. Yeah.

So you can check it out @entrepreneurplanner on Facebook or There’s a little planner tab and there’s training and stuff to help you start using it and figure out all the sections and all that.

Adriane: I mean, when you showed it to me, I was like, oh, I’m very impressed with how this is all laid out. This really is helpful. Amazing.

Alright, Chelly, thank you so much for taking the time to do this chatting about posting, which I know is so challenging for some people

Chelly: It can be overwhelming when you really know what your purpose is and you have a plan it’s so much easier.

Adriane: Yeah, for sure. All right. Well take care. I hope you have a great day.

Chelly: Yeah. Yeah, you, too.

Adriane: And I will talk to you later. Thanks.

Chelly: Bye everyone.

Adriane: Bye.

Well, friends, I hope that was super helpful for you and that you got some new ideas on how to take your social media audience and move them over to your blog with posting with purpose. I know that I definitely learned some amazing things and I will post Shelly’s links in the description box below so that if you want to connect with her on social media or on her blog, then you can do that. And I will definitely post a link to purchase her amazing planner.

So if you liked what you heard today, I would love to connect with you. Let me know what you thought you can DM me on Instagram @brilliantblogger. I would love it if you would be so kind as to leave a review since the blog, this podcast is brand new, or if you wouldn’t mind sharing with a friend, these would be amazing.

I want to thank you for listening in and thanks one more time to Chelly Ontis for sharing her amazing tips on posting with purpose. And I will catch you guys next time.