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If you’re a blogger trying to make money and develop your blogging business, I’m answering your questions and sharing six of my absolute best blogging tips. And stick around to the end because I’m going to be answering the most frequently asked question that I get, which is: why is my blog not making money?
Hey there, Brilliant Blogger. This podcast was created to answer this simple question. How do I make money with my blog, where I’m making consistent income month after month after month, without wasting time on strategies that aren’t going to work anyway, I’m Adriane AKA your blog biz BFF. And this is the blog biz podcast. Welcome to the show.
Welcome to the very first episode of The Blog Biz Podcast. I’m so excited to be here, and I’m so excited that you’re here. I’m just excited all the way around for my first episode.
I wanted to dive in on answering your questions because ultimately I’m here to help you with whatever it is that you need help with with your blog. So thanks to everyone who sent questions into me. If you ever have questions you’d like me to answer here, you can submit them to me on The Blog Biz Podcast page. Or you can always just DM me on Instagram @brilliantblogger. Okay. So I’m super excited to dive in on your questions and I’m going to be sharing six of my best blogging tips for you to make money. And I’m thinking that they might be different blogging tips than the things that you’ve heard in the past.
Okay so let’s do this. Okay. So the first question is:
How do you find what works for you to make money blogging? It kind of feels like nothing’s working, you know?
Question asked by Linsey. And Linsey, I totally understand the sentiment. I feel like this is such a common place for bloggers to be in, especially if you’ve been blogging for a minute and feel like “I’m trying to do things, and it’s just not, it’s just not going so hot yet.” You know?
So the first thing that I want to say is that it’s really hard to know, ultimately, what is going to work for you like blogging is not one size fits all. And that’s the advice that you tend to get. Like if you go searching for how to make money with my blog, you’re going to get people telling you how they made money with their blog and therefore how they would recommend making money with your blog.
But that doesn’t always work. So…
Blogging tip #1: don’t blindly follow strategies from bloggers and expect them to work.
So let’s talk a little bit about this and what I mean by that. No matter what you choose to do, it takes time to put these things in place, right? So if someone’s telling you, you know, there’s a lot of advice out there that says: build an email list. Or I wish that I would have started my email list sooner.
And there’s a lot of merit in that. But if you don’t understand how to use your email list, it’s not necessarily going to help you make money.
There’s also: learn SEO and learn Pinterest right away. You know, that is good advice, but if you don’t really fully understand how to implement SEO, and you don’t understand the strategies behind how to use Pinterest, because Pinterest is also a search engine and requires SEO knowledge specifically of Pinterest, then they’re not going to help you.
So you’re following these strategies that aren’t necessarily right for you because you don’t understand them yet. Or because they’re not right for your niche. Like if your audience is not on Pinterest, then in fact you should not be learning Pinterest, right? It’s not going to help you with the people who are actually going to consume your content.
When you hear blogging strategies and what it took for other people to make money, you have to understand that that’s not
necessarily what’s going to work for you.
Keep in mind that no matter what you choose to do, it is going to take time to put things in place. And by that, I mean, it’s going to take time to build an audience and it’s going to take time to get traffic. Okay. So starting with building an audience and building your traffic, those are the two things that ultimately you want to do. If you’re going to make money, you ideally want both an audience and traffic, right? You want both of those things, you don’t necessarily need both.
So your strategy could be just to build your audience or just to gain traffic. And that’s completely valid as long as you understand why you’re doing it and how to properly do it. And not just blindly, like try to learn SEO. I’m just going to try to build an email list. Or I’m just going to try to go hard on Instagram and build an audience on Instagram. Like these are all things that could work, but if you don’t understand why you’re doing them and why they’re actually going to help you, then they’re probably not going to wind up working for you.
If you do choose to go the route of building an audience, which is a great idea, because people are who are going to consume your content and people are the ones who are going to help you make money. Right? So having an audience really means having people who consume your content, who know, like, and trust you – that’s a marketing term – who know like, and trust you and are ultimately going to be what helps you make money with your blog?
On the flip side, you might want to focus on getting traffic.
Now, getting traffic is great, and these are both long games. Like building audience takes time, getting traffic takes time. Getting traffic is a little bit more of a long game that you can pinpoint. So if you get really good at Pinterest, if you really understand how to use Pinterest, it’s still going to take at least a couple of months to start seeing returns and actually get traffic from Pinterest.
On the flip side, SEO is even longer.
If you really learn SEO well, and you’re re and you’re strategically implementing SEO, it’s still going to take upwards of six months to actually gain traction and see returns on what you’ve been doing.
So what I see bloggers do is they put, you know, they really go hard on it for like a month or so, and then say, hmm, this isn’t working and they switch strategies and it doesn’t work. And so a lot of times they didn’t know what they were doing to begin with because they didn’t actually understand what it actually took to implement whatever strategy it is that they’re trying to implement.
But then when it doesn’t bring you a return back on the work that you’ve been putting in, in a short amount, relatively short amount of time, like a month. It’s going to seem like a long time, but in the world of building a business, that’s not a long time.
Then you strategy jump. And so you move onto the next thing.
And that other thing that you were doing could have worked very well for you, but you switched. And now you’re trying to do something else and it’s not working super well for you either. So that’s sort of a really roundabout way to answer the question, but you need to figure out what’s going to work for you. And figure out what’s going to work for your audience, right?
Because if it’s not going to work for you, and it’s not going to work for your audience, it’s not worth doing. It’s hard to answer that specific question of what’s going to work for you, especially when you feel like nothing’s working. Just be strategic about choosing a plan that makes the most sense for what your strengths are and for what your audience actually needs.
Think about where your audience is at and who your audience is, and then figure out what’s going to be the best strategy for you to make money based on those things. And then don’t give up on it after a month or two, because often it does take longer than that. Especially if you don’t have someone actually helping you to do this. Okay.
So then Linsey asked a second question. So I’m going to do the second question here as well, because this is, I love this question so much. So, so Linsey also asks:
It feels like the only people that become successful bloggers start making money are people who start selling classes to other bloggers. So how do I actually truly ever make any money unless I curate a business to sell to bloggers?
Oh boy. And that’s, you know, interestingly, I’ve gotten asked this question in a roundabout way by other people. And I find this fascinating because my response to this is: don’t do this.
Like, this is funny. I’m telling you, don’t do this when it’s in fact something that I’m doing. And I’m not telling you to do it because I don’t want you as competition. I welcome competition because competition is confirmation.
If you want to sell products or services to bloggers, then by all means… I’ll help you do it.
But I don’t recommend this because it’s very confusing to people.
First of all, if you don’t understand all of the aspects of what you’re teaching, then that’s a problem to begin with. You shouldn’t be trying to teach people to do something that you don’t understand how to do, but also it confuses people.
I’ll go to a blog and see it’s a nice travel blog. It’s a great travel blog, or it’s a great food blogger. It’s a great style blogger. It’s a great whatever blog. And then there’ll be like: find out how to start your own blog. Or… if you want to learn the best tips on choosing a host for your own blog. And I’m like: why’s that there? Well, I don’t know.
I understand. And someone who’s doing this, I understand, so I say that sort of rhetorically because I do understand. Because I blog myself and I help other bloggers make money with their blogs. And so I get where you’re coming from.
But if I was just an everyday person who was visiting your site, I would be like: wait, I thought I was on a travel blog. Why am I being asked if I want to start my own blog? Maybe you are going to catch the offhand person who does want to start their own travel blog, but ultimately that’s confusing.
And the bigger problem with this – because a human is going to be able to put thought into why might they be doing this?, and just say no, I don’t need that. And they can just move on – but it’s also going to confuse Google.
If you’re trying to figure out Google SEO, and you’re trying to learn how to optimize your site for Google’s search engine, it’s confusing for Google to be like: okay well, there’s this travel article and then this travel article and then this travel article and that travel article.
And then this article on starting a blog.
Then Google’s like, what does that mean?
It’s going to take you longer to get ranked in search traffic when you’re blogging about totally different and totally random things. It’s confusing to people. And it’s confusing to a search algorithm, which is ultimately going to help you build traffic. So I really don’t recommend doing it.
And if you ever do get to a point where you do want to help other bloggers make money – which is totally great, and I do support that if that’s where you want to go down the road.
That said there are lots of other ways to make money with your blog. Alright? Things like ads – you can put ads on your site. You could join an ad network, and I’m going to be talking more about the best ad networks for bloggers in the next episode that I have planned.
You could make money with affiliate products. And I would say that affiliate marketing and promoting affiliate products is like one of the most common ways that bloggers make money and is generally a really great way for newer bloggers to start to monetize their site.
You could make money with sponsored posts, which is where someone pays you to write content and put it on your site.
These are just a few options. And I would love to talk more in depth on those another day. I’m not going to do that today, but there are lots of other ways that you can make money with your blog.
Ultimately, you want to focus on building an audience and / or building your traffic. Once you have those things in place, you are going to have a better sense of how to make money because…
Blogging tip #2: know your audience super well
When you build an audience or you grow your traffic, you’re going to have a better shot at understanding your audience. And then you’re going to have a better understanding of what it is you should be doing to specifically make money with your blog.
There’s another option here that I’m going to touch on as well, that is a little bit more in line with what you were actually asking about, Linsey. Should you curate some type of product to sell?
Other bloggers and a lot of professional bloggers – and when I say professional bloggers, I mean a blogger who’s making equivalent to a full-time income with their website or even more than a full-time income. Some bloggers are making, you know, millions of dollars with their blog. Those folks are often selling their own products. So when I recommend you curate your own products to sell, I don’t necessarily mean to bloggers.
I would say you need to remember blogging tip number two, know your audience super well, before you go down that road. But that is definitely a great strategy.
If you don’t understand who your audience is yet, then you might be creating a product that people don’t need or that they even want because your audience might not actually want that. So I would make sure you know your audience super well, but that definitely is a good strategy to think about products that you could develop for your own site. More on that later as well.
More on that another day as well. Okay.
And then Amanda asks:
Do I need a lot of traffic to make money?
And I have to say, Amanda, I love this question because the answer is no, absolutely not. Absolutely you do not need a lot of traffic to make money.
Now, I want to preface that by saying, if you have a lot of traffic, it can definitely make it easier to make money. For sure. However… let me go on a little bit more detail on that. So if you have a lot of traffic, it can make it easier to make money because it ultimately becomes a sheer numbers game, right?
If you have tens of thousands or even hundreds of thousands of people who are coming to your site every month, then it’s naturally going to make it easier for you to make money either with the things that I just talked about with ads, with affiliate products. If you sell your own products, even sponsored posts, because you can tell brands who might be interested in working with you on sponsored posts, that you have really, really high page views, and that will naturally attract them more.
If you do want to put ads on your site, ad networks that are more exclusive, that require higher amounts of page views, they pay higher.
With all of these, if you do have lots of traffic, then it does become slightly easier to make money, but you absolutely don’t have to have a lot of traffic to make money.
Why is that? Okay, so what do I mean by this? There is no reason that you can’t make more money, or there’s no reason that you can’t make money with less traffic. Because if you develop a loyal audience, oftentimes that is just as good, if not better than having a lot of traffic.
I see some bloggers who will publish an income report or something like that. And they’ll say that they’re getting, you know, they had 200,000 page views this month. And I look at the income that they’re making. And I’m like, you could be making more if you understood your audience a little bit better, or you had some other things in place.
And so alternately, if you really understand your audience, then you can absolutely make money with your blog. When you truly understand what they need and what they want and what problems they need solved. You can make money with your blog with far less traffic. Now, can you make money with your blog, with no traffic at all? That’s a different story. But you, you
know, you don’t need that much traffic to start making money with your blog.
So this leads me to…
Blogging tip #3: build your audience before you need them
This is when you hear bloggers say, you know, I wish I would’ve started my email list sooner, or I would recommend that you start your email list from day one. I don’t know that that’s always the best advice because there might be a better use of your time.
However, definitely start to build an audience before you need them.
It doesn’t always have to be with email marketing. And I do think that email marketing is a great thing to start right away, depending on what your niche is and what your goals are. But if you start to develop an audience before you need them, when you’re poised to, once you get a little bit of traffic, I, I’m not talking crazy amounts of traffic here. I’m talking if you have a few thousand page views per month, then if you already have an audience that’s already a little bit loyal to you, you’re going to start to see returns with revenue earlier on. Just a general thought.
Now that’s not going to work for everybody because if you don’t really know your audience then that’s not, it’s not necessarily going to work as well.
Blogging tip number two, know your audience really well. And if you know your audience really well, build that audience up before you need them, because if you know them well, once you do need them, you’re going to be way more likely to make money.
And in general, in business one of my favorite sayings is that you have to start before you’re ready. So start building an audience before you think you need them, right?
Start building an email list before you think you need an email list. Start doing what.. now, don’t do all of the things, but if it’s a specific social media that you think that that’s where your audience is hanging out the most, then build that audience before you think you need them.
Because ultimately when you start to build an audience, those people are going to help make you
And if you want to learn a little bit more about this, I talk about it in my free training, How To Make Consistent $1k Months Blogging, which you can check out at brilliantblogger.co/class.
Okay. So next question. Speaking of email marketing, this is a great segue.
What email marketing platform do you recommend for bloggers?
This was Shannon who asked this.
So I want to start by saying, make a decision and figure it out later. Because ultimately when you’re ready to start an email list, I don’t want you to be held back by what the right decision is. Analysis paralysis is a real thing. Just make a decision. And if you need to change it later, then change it later.
If you don’t really have an audience yet, and you don’t really have any traffic yet. And you think: I’m going to start my email list. It is the least important decision that you could make, figuring out which email marketing service provider you should actually go with because you can change your mind later on.
And it is not that difficult to migrate services. Especially when you’re just starting out and your list doesn’t have all that many people on it.
I know people who have been blogging and blogging and blogging, and they don’t really understand how to promote their email list. They don’t really understand how to get people to want to subscribe to their email list. It has a lot to do with like sales psychology. So by the time they’re really getting serious about using email marketing, maybe they have, 25, 30, 50, a hundred people on their list. And a handful of those are their best friend and their mom or whatever, and their sister and whatever.
That’s an easy thing to figure out. I migrated an email list that had more than 10,000 people on it. And it was easy peasy. Needs change. Just figure it out, just make a decision later.
That said, for bloggers, I think my recommendation would definitely have to be ConvertKit. ConvertKit, I think is going to have the longest lifespan for you as a blogger.
I’ve used them before. Full disclosure: I don’t use ConvertKit anymore. I do have an active ConvertKit account, but I don’t use ConvertKit anymore because it doesn’t really make as much sense for me anymore because of what I’m trying to do. I work with bloggers, I have a blogging membership, and so I have some other stuff happening where it doesn’t really make sense. I was able to combine things and ultimately save money by doing a larger CRM instead of just having a specific email marketing provider.
But I have used ConvertKit in the past and loved them. I found them to be super reliable. My emails tended to get delivered to inbox rather than to spam or the promotional folder, which depending on who you talk to, that’s not always the case, but I had a good experience with them.
And I think the most important thing is that I had really, really great customer service experiences with ConvertKit. But also I think that they’re going to last you the longest with your blog. As your blog grows, ConvertKit is going to be able to grow with you.
ConvertKit… now, it used to be a paid only service. Now they’re a “freemium.” So that means that it’s free up until you have a
thousand subscribers. So you could get started with ConvertKit today, and it won’t cost you any money at all.
Now the paid plan they offer is $27 a month. And that is also up to a thousand subscribers, but it gives you access to sequences and automations, which you might have never heard of before, but they are amazing. Um, this would be like if someone subscribes to your list and you had a welcome sequence then what you could create would be:
Someone subscribes to your list. And then on the next day, they get another email from you. And on the next day they get another email from you. And on the next day they get another one and maybe they get four for five straight for five consecutive days.
They get emails from you showcasing a different blog post every day, or different opportunities that you have on your site, different affiliate products that you want to showcase to them.
So once you understand what’s working with your site, then it’s really great to have the sequences. And even if you don’t know what’s working for you yet, and if you don’t have an affiliate product that works really well for you, welcome sequences can be really great just to build that know, like, and trust factor, which is a, it’s a marketing concept.
And basically the more know, like, and trust that you have with people, the more likely they are to purchase from you. Ultimately, the more likely you are to make money from those people. So a welcome sequence, even if you don’t really understand what’s working for you, it still gives you the opportunity to get in front of them and really build that know, like, and trust factor. Right?
Even if it’s just you talking about your own experiences and why you really like, you know, if you’re a food blogger, why you really love food blogging and some of your favorite recipes and how you share some of your favorite recipes with your family and experiences that you’ve had with your friends or other people, who’ve tried your recipes and really loved them.
You can find ways to let them get to know you. And so when you do send them: here’s my latest blog post to go check out. They’re going to be like, oh Shannon sent this great email to me. I already know who Shannon is, and she’s the best. And I want to check her posts out.
So it’s naturally going to help you to create things like this. Being able to create sequences and automations honestly, is worth their weight in gold. If you’re going to use them the right way, if you actually understand how to use them, and you actually understand what you can do to build that know, like, and trust factor, or what you actually need to do to make more money with your blog, if you already understand what’s working for you, then they’re amazing.
And so this brings me to…
Blogging tip #4: stop being afraid to spend money
That’s going to be a controversial one. Guys. I find that bloggers tend to shy away from spending money because they’re not making money yet, or because they’re not making enough money yet.
And I completely understand this, but blogging is a business. If you want to make money with your blog than it is a business. If it’s not a business, then it’s a hobby, and hobbies don’t make money. Really.
Typically with a business, you have to spend a little money to make a little bit of money. That’s the way business works. I’ve been in business for a very, very long time. And I can tell you that’s the way that it works. And so if you make decisions about spending money out of fear, then that’s a really bad place to make a decision from.
If you are afraid to spend money… if you think that a welcome sequence would be super, super helpful for you, and you think, oh, I would really love to have that $27, plan on ConvertKit, but I don’t want to do it because I’m afraid to spend the money when I’m not already making money. You are actively making a decision assuming that you’re not going to make money.
Now, are you going to make money right away? Probably not.
But if you don’t have the right tools in place, maybe it’s going to make it harder for you to make money. Just something to think about.
And listen, if you don’t have the capability, I understand that that could sound like it’s coming extraordinarily from a position of privilege. And so I want to say is, if you don’t have the ability to spend the money, then don’t do it. If it comes down to: should you spend money on this thing on your blog? Or should you pay your rent or should you buy groceries? Then that’s a really easy decision. Don’t spend money on your blog.
But if this is something that you have the ability to put that resource, the resource of money into, and it’s not going to cause you a hardship and you genuinely want to build a business, then stop being afraid to spend money. Okay?
That said, if you want to try the paid version of ConvertKit free for 30 days, then you can start a free trial by using my link to join ConvertKit. And you can get access for free for 30 days. And then if it’s not working for you or you decide not to build a sequence, or you just decide that ultimately it’s not worth spending the money on yet, then you can just move down to the free version and you’ll never have to pay for it.
But if you do want that free 30 days and a full transparency, that is an affiliate link. So if you do wind up at some point down the road paying convert kit through, and you have purchased it through that specific link then I would make a small commission. And it doesn’t cost you any extra. In fact, you would get those first 30 days free. So win-win situation. And I would appreciate you if you did that.
So once again: Try ConvertKit free for 30 days!
Okay. So moving along here…
Someone told me that they don’t think that I’ll be able to make money for my blog because I’m in the lifestyle niche; do you think that’s true?
This is from Kira, and Kira specifically said that she blogs about travel, food, style, DIY crafts, and beauty, and then Kira asks, do I think that’s true. And you know, this is really tough to answer.
So yes. I think that there are no definites in blogging, or in business in general. If someone tells you, you cannot do something, they’re wrong. I would just naturally disagree in and move along with your life.
Yes, you can make money.
Anybody can make money with blogging regardless of their niche. I fully, fully believe this. And this is going to bring me to…
Blogging tip #5: you have solve problems for people
When you solve problems, that is a key tenet of business. So if that’s what you are looking to do, if you are trying to solve problems for people, that means you have business. And that means you can make money doing it.
And that goes back to knowing your audience really well. Know your audience and solve problems for them. Solve the problems that they need solved. And if you can figure out how to do that, then you have the capability of making money. That is, full-stop, what I think about that.
Worry less about what your niche is, and focus more on how you can solve problems and help people. If that’s what you’re trying to do with your blog, then you are setting yourself up for success in general. This is about solving problems and helping people, period.
Now having said that, I also think it’s going to be harder for you, ultimately, as a lifestyle blogger. Harder does not mean it’s impossible though. And that is a key point.
So this is why I think that it’s a little bit harder for you:
People are going to have a harder time understanding how you can help them when you are blogging about a ton of different things. On the flip side of that, you have more opportunities to reach people. If you… wait, let me go back here and look at this. Let me see… you blog about travel, food, style, DIY crafts, and beauty.
So, I would say that most people, I know most people in this world probably like at least one of those things. So one of those things would be helpful to them, right? Like if they don’t like travel, then they probably like food. And if they don’t like that, then they might like style. And if they don’t like that, then they might like DIY crafts and they don’t like that, then they might like beauty. Like you are, you are casting a really wide net to try to reach a lot of different people.
However, if you, especially when you’re just starting out and you’re like, I have one post on travel and one post on food and one post on style and one post on DIY crafts and one post on beauty, then what you could wind up doing is: that one person who comes for your travel post and they’re like, oh, this was really cool. And I really like the way that she’s presenting things and this was really helpful and blah, blah, blah, let me see what else. And none of those other things are helpful to that person. Then they’re going to leave your site and they’re going to think, oh, well, you know, maybe there’d be a better resource for me in the future because this is not really for me.
So as you build up content, and you’re building lots of content up, then that’s a different story because you might have
multiple things that are gonna work for one single person. In general, people are going to have a hard time understanding how exactly that you can help them. Okay.
And then also Google is going to have a hard time understanding how you can help their viewers. Because if you’re writing about travel and food and style and DIY and blah, blah, blah, and on and on and on, then Google is going
to be like, I don’t know what to show.
If you write a really great post on, oh, maybe things do in Los Angeles – because you’re writing about travel – and someone searches for things to do in Los Angeles. Google is going to shy away from showing your content to them because you don’t have anything else about travel on your site, or you don’t have anything else about Los Angeles on your side or you are, or whatever.
The other stuff that Google is reading on your site that they’re seeing is maybe the best recipes for picky eaters, picky eater, toddlers, or something. And they’re going to be like, well, I don’t really know what this site is about. And so they’re going to have a hard time showing your content to their viewers, especially when you’re new and you don’t have a lot of trust built up yet with Google. (That’s a really specific concept and we’re going to talk about that more later on, on a different day.)
But that’s what I mean is, that’s why it’s going to be a little bit harder. Because it doesn’t signal to your viewers or to Google exactly how you can help them. Okay.
And then the last question, and this was not asked by one specific person, this is asked by every one and that
Why is my site not making money yet?
Everyone wants to know the answer to this. Let me say, you can’t see me, but I’m waving a Sharpie around wildly. Because I feel so strongly about this.
This is everyone asked this question and honestly, it is impossible for me to answer without looking at your site. And so this is going to be a little bit of a cop out answer, but like for me to really be able to answer this, I would need to look at your site and I would need to look at what you’re doing to try to monetize. And so on. Now I will say, because this is a, it’s not a cop-out answer, but there’s something a little bit more specific here.
If you have specific questions about why your specific site does not mean making money yet, then you can apply to be coached, live on this podcast. And I will go through all these things and talk to you about potentially why your site is not making money. Now that said:
Blogging tip #6: figure out what resources you have available to you and use them to build your strategy
That is going to be the key to making money. So why is your site not making money yet? Well, maybe you need to look at what you do and what you don’t have in place on your site.
So again, blogging is not one size fits all. This is how I approach it with my students who are in brilliant blogger. Like you have to figure out what’s going to work for you. What’s going to make the most sense based on your audience? What’s going to make the most sense based on your skill set? What’s going to make the most sense based on your niche? Because blogging is not one size fits all.
And then once you understand those things, figure out what you have at your disposal, as far as your resources go. So resources are time, money, and things that you’ve already invested in things that you’ve already invested your time or in.
So how can you spend either your time or your money to grow your traffic? How can you spend either your time or your money to build your audience?
Maybe this is, you know, a lot of this comes back to investing in your education, right? Invest in skills and invest in knowledge, whether it’s investing your time or your money. And a lot of it could be, you know, six dozen of one, half dozen of the other, the biggest differences are: if you invest money in something, it’s probably going to take you way, way less time, because you’re essentially paying for the time that other people have spent a lot of time learning those skills. And you’re just going to give them money to show you how to do it quickly. Right?
But figure out how can you spend either your time on your money to grow your traffic, and how you can spend either your time or your money to build your audience. And once you’ve done that, then also look at, have you already spent time or money learning a blogging skill or on some type of resource, you know, something like a keyword research tool or on an email marketing service, something like ConvertKit.
Then how can you better use these resources? Like, are you using them to their fullest potential because going back, so going back to the ConvertKit, I don’t want you to pay $27 a month if you’re not going to properly use that resource. If you’re not creating automations or sequences, and you don’t have a thousand people on your list yet, then you should not be paying for ConvertKit. That’s my feeling on that, right? Because you’re just throwing money away. That’s $27 a month that you could be spending on something better. Right?
So use your resources wisely, understand how you should be using them. And if you want to send me a DM on Instagram @brilliantblogger, I’m happy to talk through this with you more. Or like I said, you can apply to be coached live on the show, genuinely I’m here because I wanna help.
So all of that said a couple of general thoughts I do have, you need to have a self hosted site and your own domain to make money. I feel very strongly about this. And this is again, you cannot be afraid of making money or you can’t, you cannot be afraid of spending money. If you want to make money and step one of this, this is not going to apply to all of you. But if you have yoursite.blogger.com, yoursite.blogspot.com, yoursite.wordpress.com, you’re probably not going to make money with your site.
It’s just way harder. It’s way, way, way harder. Snd so if you have not already done this yet, bite the bullet, purchase a domain, get a host. It’s going to cost you money every month, or you’re going to have to pay for a year in advance or whatever. That is just a necessary investment.
It’s a necessary business investment. If you wanted to have a lemonade stand, you know, it seems like, oh that’s something that you could just pull off. That’s a good way to make money when you were a kid, but you still had to buy the lemons. You still had to buy the sugar. You still had to buy a pitcher. If you didn’t have one, you still had to buy the cups that you were going to put the lemonade in.
This is very minimum overhead that you would have here. You have to buy a domain name. You have to invest in hosting every month. And we’ll talk about that more in another day, because, I would love to talk to you about the right resources to invest in and the host that I would recommend, I would tell you, I use DreamHost, and that is who I would recommend. And we’ll talk more about that another day.
But that is something that you need to invest in. If you have not already done it. And then from there, consider your competition. If you’re not making money with your blog, consider your competition. If you’re trying to make money and everything on your blog is incredibly hard to get seen in search for, then you might need to re-strategize.
So let me be a little bit more specific about what I mean by this. Let’s say you have a health and wellness blog. First of all, congratulations. That’s an amazing niche, a niche. I never say niche. I can’t believe I just said nitch instead of niche. Anyway, I’m going to ignore that. That just popped out of my mouth.
That is an amazing niche to be in. And there is a lot of money to be made in that niche to be sure because people are more likely to pay for health, wealth, love, relationships, kids, pets, like those are the things people invest money in. So health and wellness blog. Amazing, amazing idea.
However, if everything that you’re writing is in direct competition with like Mayo Clinic or WebMD, you are going to have a darn hard time ever making money. And that’s just what that is.
So all the things that we talked about today, I do, I want to say that I would love to expand on in a future episode where we can talk a little bit more in depth because this is already kind of long, and I’m only touching on some brief bullet points on some things. So I would love to expand on everything that we just talked about today in future episodes, but let’s recap. Okay. So let’s recap:
My six blogging tips
Blogging tip number one, don’t blindly follow strategies from bloggers and expect them to work blogging.
Blogging tip number two, know your audience super well.
Blogging tip number three, build your audience before you need them. Start before you’re ready.
Blogging tip number four, stopping afraid of spending money.
Guys, you got to spend money to make money. Sometimes stop being afraid to spend money and stop making decisions about how you’re spending money on based on fear.
Blogging tip number five, solve problems for people. That is the tenet of business ownership. If you want to make money doing something you have to fit, you have to be audience-based. You have to solve problems for people. You have to help people.
And lastly, blogging tip number six, figure out what resources you have available to you already and use those things to build a strategy. Whew.
Okay. So that’s all for now. And again, I plan on going way more in depth on all of these things in the future that I’ve talked about, but also let me know what you would like to hear as well. I would love to hear from you guys.
In the meantime, you can take my free class, How To Make Consistent $1k Months Blogging. And in this class, I go over the three big mistakes that I see bloggers making that hold them back from making money. It goes to the entire $1k blog system, which is my proprietary system that I have built and I used to start a blog. And I made a $1,000 within my first 60 days. This was after having built other blogs to five figures a month. And then just to be transparent, you will have the opportunity to join Brilliant Blogger at the end, which is my business membership for bloggers that I do have to say is pretty darn great, and that I’m getting really great feedback from my students on.
And if you liked what you heard today, don’t forget to subscribe. So you don’t miss a thing. And you know, this is a brand new podcast, very first episode today. So I would appreciate reviews since The Blog Biz Podcast is completely new. And because it’s completely new, please consider sharing with all of your blogger friends, because I would love to help them too! Talk to you soon!