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Blogging As A Business Mindset Shifts
Listen to the episode
I want to ask you a really simple question, and that is: do you want to make money with your blog? Simple question. Yes or no answer. Do you want to make money with your blog? If the answer to that is yes. Then I need you to stick around and we’re going to talk about why you should be treating your blog as a business, but not necessarily thinking about your blog as a business.
So you want to make money blogging
So I’m going to make an assumption. And that is that when I asked you, do you want to make money with your blog? That your answer to that was yes, because you’re still here. So the reason I make this little asterisk next to the way I’m thinking about the way you answered that question, sitting in your home or in your car or on a run or wherever you’re at is because your blog is either a business or it’s a hobby.
There really is not another option. It’s either a hobby where you’re not going to make any money doing it, where you just are doing it because you enjoy writing. You want to connect with people and that’s pretty much it. But if it’s a business, that means you want to make money, because anything that makes money as a business, and it’s not a business when it starts to make money, it’s not a business.
When you decide to get serious about it, it’s a business from the second that you decide you want to make money doing it. So do you want to make money is just an easier way to get me or is to, is to get a response from you to say, yeah, I do. So because when I ask, is your blog a business? Your answer might not immediately be yes, but in fact that is your answer because you want to make money.
And so that was my Jedi mind trick for you that I just played because it’s really important to make this distinction early on, because you need to be treating your blog like it’s a business.
Treating your blog as a business vs. thinking of your blog as a business
But I also said, I don’t want you to think about it like a business. And that is sort of a weird dissonant thing to think about because they don’t, they don’t, they don’t jive well together.
Right? How can I treat my blog as a business, but not be thinking about it as, as a business? So in a very broad sense, when you treat your blog like a business, you are investing into it properly. You are dedicating resources by resources. I mean time, energy, money, you are investing your resources in your blogging business versus thinking about it as a business.
You’re not putting that pressure on yourself because that’s a scary thing, especially because it takes a long time to start making money with a blog.
And so it’s, it’s a mindset thing. This fear that people have of saying my blog is a business.
I’m not thinking about it as being that way, because it’s not making money yet. Or I don’t really know how to make it a business yet or whatever it might be. It can be scary to say, yeah, I’m going to do this as a business. I’m going to make money doing this. And so this is going to be my business, whether it’s, you know, a side hustle that I’m trying to develop, or I’m going to go all in with this and I’m going to make money doing it.
That can be really scary. That, and this is the mindset shift that I want you to have is you’re not here to think about your blog as a business. You’re not there yet. You just have to treat it like a business.
You are just investing into it the way that you would a business, because it’s something that you want to make money.
But I don’t want you to think about it as a business yet because that’s too much and too, it can be too scary too early on.
Treating your blog as a business
So let’s really break this down. So we’re going to ignore, we’re going to leave the thinking about your blog, not as a business for a minute, and we’re just going to focus on treating it as a business.
This has nothing to do with putting pressure on yourself to make money. This is just, if you were going to start a business, what would you do? Like one-off business one-on-one. What would you do?
Maybe you have owned a business in your life. Maybe you have not.
I have owned many. I’ve been an entrepreneur since I was really young. I started my first business when I was like 12. I started two businesses when I was like 12. I started teaching piano and I also started a web and graphic design company. I was a very entrepreneurial little middle schooler.
And so I’ve thought about business all my life. And so business is not the scary thing to me. It might be a scary thing to you though.
So let’s just talk about treating something as a business. When you approach something as a business, you are devoting time, energy, money to it.
Investing resources into your blog
Those are the resources that you have available to you (time, energy, money).
So how can you use what you have currently to invest in your blog between the time, your time, your energy and your money? What do you have available to you right now?
And there’s no pressure on this.
There’s no, you know, I need to invest time, energy, money so that I can make money back. And that’s the, that’s the pressure that you’re going to put on yourself to produce income. Don’t think about it like that.
It’s just: what can you do right now?… today? What can you do tomorrow? What can you do next week, next month?
And then maybe don’t think a whole lot further out than that, because that might be, if you’re a person who likes to plan, then you can think further out than that. That’s how I am. I, I think five years down the road, because I constantly, I love to plan everything, but you don’t have to think that far in advance.
Just take it one day at a time. And what can you do to invest in your blog?
Investing time to your blog biz
So starting with time, what time can you give your blog? What can you invest time-wise into your blog?
This is going to look different for every single person. And there is no right or wrong answer.
If you tell me that you’ve got five hours a week of five hours per week to spend on your blog, then great. Let’s spend five hours a week on it. How can you best use those five hours? How can you best now devote your energy to those five hours that you’re going to put in?
So is your energy best used in those five hours per week that you have, or 10 hours or 20 hours or whatever you want to dedicate to it, it’s really inconsequential. It’s whatever you are going to be able to do.
I know it is 100% possible for you to dedicate five hours to your blog – when you are really thinking about how to focus your energy and invest your energy properly into it, then someone who is spending 40 hours a week on their blog, and doesn’t actually know how to focus what they’re doing and be strategic about how they’re using their energy.
So figure out the time that you have to invest. That’s, that’s kind of your step one.
What time do you have to invest in or blog? Let’s just say five hours because that, you know, that’s a nice round number. Let’s just say five. It might be eight for you might be 10, might be 12, might be 20, whatever.
So you’ve got these five hours per week that you’re going to dedicate to your blog five hours every Saturday, let’s say so how can you best use those five hours?
Investing energy into your blog
How can you best invest your energy into those five hours?
You kind of have to be strategic about this because you know, you might only have five hours to dedicate to your blog and all those five hours need to be spent thinking you need to write a new blog post.
Maybe you don’t need to just write a new blog post though. Maybe you think that you need to write a new blog post every week.
And so going to take those five precious hours that you have just to write a post, maybe that’s not the best use of your time though.
Maybe it would be better to dedicate one week of those five hours to writing your post. But then the next week, instead of putting the pressure on yourself to generate another post, use those five hours for something strategic on the backend to, to develop your blog in a business sense.
So maybe it’s doing research, maybe it’s doing content repurposing. So you’re figuring out how to take the content that you’ve previously created for your blog and repurposing it into.
Maybe you can create for the next month, your social posts based on the post that you had written in the previous week, in those previous five hours.
So now you’re not thinking about things in so much as: I need to do task by task, by task, by task, in my blog. I’m thinking about how to strategically use hour by hour by hour by hour.
And then you identify the tasks that you need to put into those timeframes. Okay?
Figure out how to use your time and then figure out how to strategically invest your energy so that you can best spend your time. And it’s going to look different for everybody. And there is no right or wrong because you know, five hours, it’s going to look different than if you have 10 hours, it’s going to look different if you have 20 hours.
And so you have to figure out what’s going to be the best use of my time. I also think that when you think about spending your energy, because energy is important, right?
Non renewable resources
Like I’ve said this before, and I’ll say it again, just in case you’ve never heard me say it, or do you need, do you need to hear it again? That time is a completely non-renewable resource.
And so I’m a lot more careful about how I spend time than how I with how I spend money, because I can make money back. And that’s a, maybe a big statement to make.
I’m always careful about how I say that because I don’t want to offend anybody who’s like, you know, I don’t have any money. So easy to say, well, you can always make more money when you don’t have it. I know what it feels like to not have money.
That’s not at all where that statement comes from.
But simply if you have add to, you could figure out a way to make more money. At some point, you’re going to get more money. At some point, you are never at any point going to figure out how to get time back. Never ever once it’s gone, it’s gone forever. You are never getting that resource back.
So time is more precious to me than money.
If you don’t feel that way, then you might think this differently, but your energy is just as important as your time because energy, once it spent, I also don’t believe you can get that back.
And this might, I don’t know, there might be some type of mindset coach or some type of energy coach that disagree with me on this. But once you’ve spent energy, you can replenish your energy through sleep and nutrition and, and all that, all that stuff. But once you’ve spent that resource, you can’t get it back because it is somehow tied in with time, right?
So how do you spend your energy wisely? If you trying to spend your energy on your blog, doing things that are not fun, is it worth it?
My answer is no. Like when you’re involved in any business, there are always going to be tasks that you have to do that aren’t going to be fun.
That’s whether you work for yourself, whether you work for someone else, you’re never going to love every, every, every single thing that you’re doing, that is just part of it. Unless you build a big enough business where you can just hire somebody to do all the things that you don’t like to do, that’s possible too, but where you’re at right now, you are going to have to spend some of your energy on things that you don’t necessarily love to do.
But for the most part, you know, if it does not bring you joy to write a new blog post every week — and I’ve had people tell me, I want to try to write a new blog post every day!!
If that brings you joy, then go for it. But if it does not bring you joy, don’t do it. It’s not worth spending your energy on because once you have spent it, it’s gone forever.
You can, you can go, you know, having a nice meal and that will help get some energy back. You can have a nice sleep the night or take a nap or whatever, and you can get some of that energy back and start over again.
But you’ve now spent energy on something that you on time, and you’re not going to get that back. So, so spend your energy wisely, make decisions that are both going to bring you joy, because if it’s not joyful, it’s not worth doing a podcast from a couple of weeks ago.
That is completely my mantra. But also the whole podcast episode on creating a joyful business was about that. Talking to my friend, Shannon. And that’s just what it comes down to for me. If it doesn’t bring you joy, it’s not worth doing.
Be careful how you invest your energy. Also be careful how you invest your time and figured out how to make those things work together.
That is a big part of business. And so if you are to make money with your blog and you’re just willy nilly, saying well, I’m going to do this this week, I know that I need to new write a new blog post. I know that I need to put pin this thing on Pinterest. Oh, I need to do, I need to do, I need to do, I need to do. You don’t need to do anything! Let me just tell you, you don’t need to do anything.
There might be consequences to your not doing the things that you think you need to do, but you don’t NEED to do any of them.
You can approach them from a place of: I CHOOSE to do these things that that makes tasks that are not fun to do a bit more tolerable.
You don’t need to do anything.
You don’t need to pin anything on Pinterest. You don’t need to post anything on social media. You don’t need to write a new blog post every week.
What I would encourage you to do is properly invest your resources, your time and your energy and figured out what that means from there.
Investing money into your blog
Now the next big piece of this is money.
And this is tricky because I find bloggers to be, it’s tricky to get bloggers to spend money. And this is I think — it’s a need to figure out how you want to invest your money with your blog, because you want to make money and you might be really resistant to hearing this.
And that’s totally okay, but there’s… it’s a money mindset thing.
If you are resistant to spending money, I want you to ask yourself why, because it’s mindset the majority of the time when you’re not willing to spend money on something.
It’s because you are assuming you’re not going to make money back.
Let me say that in another way.
When you’re not willing to spend money on something, it’s because you want to guarantee that you’re going to make it back, right?
That’s not the way this works. You have to be willing to spend it to make it. And when you limit your beliefs too, I don’t want to spend money because I wanted a guarantee that I’m going to make it back.
At some point, then what you’re doing is you’re shooting yourself in the foot before you even get started.
Because what you’re really actually saying was the first things that I said, that I, that I backtracked and said, no, hang on. Let me say that in a different way. What you’re really saying is: I don’t want to spend money on this because I don’t actually believe that I have the capability to make money doing it.
And that is a very limiting belief. Okay?
So if you can, you’re out how to reframe this for yourself. That’s going to be the best place to approach how to invest monetary resources.
So if you can start to switch your belief from, I don’t want to invest money into my blog because I don’t think that I’ll actually be able to make money and say, I am open the idea of spending money on my blog, because I know that I am capable of making money doing this. You’re going to open yourself up to a whole host of things that are going to make you a better business owner and a better blog owner.
And so this might mean all different things for all different types of people.
This might mean that you need to go just, you need to make a basic shift from going from a free, like blogger.com or, or wordpress.com where you don’t have your own domain.
This might be the step for you might be okay. I need to, I need to go into paid hosting. I need to pay for a domain. I need to pay a host so that I’m self hosted so that it’s now your site.com, not your site.blogspot.com or whatever that might be the first step for you. And that’s a great first step to make.
This might then go a step beyond that and say, now I need to invest in a keyword research tool. I use Keysearch at $17 per month. That’s cheaper than that if you do the annual plan and it’s like, I don’t, I wouldn’t, if this is a really huge statement to make, but I wouldn’t bother having a blog if I didn’t have access to a paid keyword keyword research tool, that’s just, that’s my own feeling on it because I find SEO very, very valuable.
Now, if you don’t properly understand how to use Keysearch, or you are not going to invest your time and energy into properly learning how to use it, then don’t invest your money into it either because I don’t want you to throw money away, right?
Like maybe the next step is investing money into some type of blogging programs, a blogging course or something like that. If you’re not going to properly invest your time and energy into implementing the things that are being taught into those courses in, in that course or in that program or whatever it is, then don’t spend the money on it because it’s not, don’t spend your money just to spend it, you know, spend your money on things that you’re actually going to properly utilize and put your time and your energy into, and that you want to put your time and energy into.
So figure out what those things are.
And so that again, it’s going to look different for every single person.
What is this going to look like for you?
How can you spend your time? How can you spend your energy? How can you spend your money in things that are going in, in ways that are going to work completely together to help you become a profitable blogger?
But I don’t want you to think of your blog as a business
Okay. So now, now let’s totally do a 180 here and now talk about how, I don’t want you to think about your blog as a business.
So all these things you’re going to do this, you’re going to, you’re going to probably invest your time, energy, and money. And that’s all the things that you gotta do when you’re in a business owner.
But I don’t want you to think about your blog as a business at all. Not at all.
So I’m laughing because I’m like, I wonder if people listening to this are like… you crazy. Like if you’re laughing at me in your car, I’m just thinking about the conversation we would have if you were in front of me, which is not super productive, because I don’t know…
You can let me know. I would like you to DM me on Instagram @brilliantblogger right now, drop what you’re doing, do it later, whatever. And let me know if you’re like, that’s the craziest thing I ever heard.
And then later I want you to tell me if it actually made sense where I’m coming at, coming at this from. So, okay.
Let me get to the point here.
So I don’t want you to think about your blog as a business because that’s really overwhelming and it’s, they can be frustrating because it’s going to take time.
If you’re like, my blog is a business. Yeah. I’m going to think, I’m going to think that my blog is a business. Yeah. I’m going to think that my blog is a business and you get three or four months down the road and you’re still not making money.
You’re going to be like, well, crap, this is dumb.
And I don’t know if I should have done this.
And you might wind up in a place that’s like a little defeating… or not. Maybe you, you know, maybe you’re still gonna be all in for it.
But rather than thinking about your blog is a business, I just want you to think about your blog as being a potentially really super fun way that you can make money and help people.
Let’s just let go of all the business talk that we were just having. And let’s just say, I want you to think about your blog as a really fun way to make money and help people.
Your blog is just a fun way to make money and help people.
I’m going to say one more time. I want you to drop the business aspect of this and just think about your blog is a super fun way to make money and help people.
Doesn’t that feel like a weight was lifted off your shoulders after all this?
Oh, how are you going to spend your time and your energy and your money and blah, blah, blah, blah. How are you going to use your resources to just let that go and say, my blog is just a super fun way that I could potentially make some money because that’s what you could do.
You could totally make money.
You could make enough money to quit your job.
You can make enough money to retire your partner.
You could make enough money to travel the world full time.
You could make enough money to support your kids through college.
You can make enough money that you can retire on that.
Like you can do whatever you want with your blog. You have the capacity for that. Let’s just put that out in the world.
I don’t care what your idea is for a blog. If you’ve started a blog, not started a blog, what niche you’re in, what it is you’re trying to do. You 100% have the capacity to be a profitable blogger. 100%.
I completely believe that I fully support this idea. So let’s just think about this as a super fun way to make some money, take the pressure off of yourself.
With the idea of, I have to treat my blog as a business. I have to treat my blog as a business because that is something I say. I tell people, you have to treat your blog as a business, but that can be, if you don’t really understand what that means, that can be a really overwhelming thought to have.
And it can, you know, depending on where you’re at with things might be like, Ugh, I don’t know what to do next.
So just get rid of it, just get rid of that thought.
Just think about your blog as a fun way to make money and help people.
If you’re coming at this from, I just want to help people and I can get paid to do it. This is going to be fun. And I can show you how it can be fun, because I think it’s fun. I think business is… I think it’s fun to help people and make money at the same time.
I think it’s fun to share my knowledge with people. And, and that’s how I make my money is through sharing my knowledge with people. Cause I’m a teacher. I consider myself to be a teacher at heart.
That’s fun. This is fun. Let’s make this fun.
Stop weighing yourself down with this idea of, I need to make money with my blog. And there’s all this pressure to, I need to make money by this date. Or I want to, in six months, I want to be able to do this. And in a year I want to be able to do that.
Stop, stop, stop. It just, this is a super fun way to make money and help people.
“It’s just burgers and beer”
This is, this goes back to, I worked at I worked at Chili’s. I was like, should I say the restaurant that I actually worked at? I’ve worked at Chili’s for like 10 years.
I was a server. I was a bartender. I learned how to host, how to cook. I learned how to do all of it. I managed at some point I was, and then I became their training director for pretty much the whole state of Michigan.
So the thing that we would say that like, there really aren’t problems here. We’re serving food to people. It’s burgers and beers. That’s what this is. This is just burgers and beers. That was my manager, Peter. That’s what we would say all the time. He was the best, he’s delightful, Uncle Pete.
Uncle Pete would say, it’s just burgers and beers. It’s all we’re doing. It’s just burgers and beers. That’s your blog. That’s business. That’s how we thought of our business there at, at Chili’s at this particular Chili’s, anyway. I don’t know if Chili’s corporate would totally get behind that message.
I don’t know. I haven’t been there in awhile. So somebody from Chili’s corporate is out there listening to this. Sorry. If that’s not the message you want to promote about the way you run your business, but that’s how we thought about it.
Like there is no, there is no problem so big at this moment in time that is insurmountable… because it’s just burgers and beers.
That’s your blog. There is no problem that’s so insurmountable because all you’re doing is making money and helping people. You’re having fun making money and helping people eventually you’re going to make money, right?
That’s that’s the way I want you to approach this because there’s just, no, don’t put that pressure on yourself.
And then while you’re doing that, treat your blog as a business, continue to treat your blog as a business, investing your time and resources in a time and energy and monetary resources appropriately in a way that is going to make the most sense for each of those things to work together.
Meanwhile, you’re just thinking about having fun. You’re just thinking about having fun, helping people, and you’re going to make money eventually doing it.
Cool. It’s so much better that way.
And then once you do start to make money, great. Now you’re just having fun making money. This is it’s fun business. It should be fun. If it’s not fun, it’s not worth doing. If it’s not joyful, it’s not worth doing all right.
Reframe your mindset
So let’s, let’s reframe that for yourself. I’m going to treat my blog as a business, just invest properly, investing time, energy,
And monetary resources. Meanwhile, I’m not going to think of it as a business because I’m just going to have fun, helping people, and eventually I’m going to get paid for it.
Total mindset shift.
So now what now, what do you do from here now that you’ve sort of got all of this information? So I want you to kind of do an audit of what you’ve been putting into your blog for the last couple of months.
If you’re new, then don’t worry about what you have done. And you can just focus on the future. But if you’ve been doing this for a month or two months or three months or a year or whatever, just look back at the last few months.
And I want you to do a little audit of how you’ve been spending your time, because ultimately I want you to not work on your blog. I want you to work in your blog, right?
I don’t want you to be on the outside of your operation, just trying to, you know, put, put logs onto the fire to keep it burning. I want you to work on the inside of it so that you’re building it from the inside out and that you feel that you feel truly connected to what you’re doing.
So you’re going to work on your blog, not in your blog.
So the questions that I want you to ask yourself are you know, what, what have the last few months looked like for me in my blog? What have I been doing in the last few months? What has worked and what has not worked? Was there something that did work that I could capitalize on that I could keep doing that and build that out in a way that might make more sense?
The things that are not working — don’t dismiss them because there are things that can just take a long time to work. So you don’t want to write them off too, too quickly. But if there are things that are not working for you, is it a matter of you just need more time?
Like, I mean, to build an email list, to get seen on Google, to get picked up on Pinterest, all that stuff takes time.
So if you’ve been trying to do it for a short amount of time and it’s still not really gotten you anywhere, you just probably need more time in it. So don’t abandon that strategy.
But if it’s not a matter of, you just need more time with it. What about it has not worked?
Do you need to tweak something? Do you need to invest a different resource in that to make it work? Do you need to spend more time on it? Do you need to put more mental energy into it? Do you maybe need to finally invest in a, in a course or some type of product that’s going to help you learn it better? Because the reality, when you, when you pay for a product, you are going to drastically reduce the amount of time you have to spend on learning. That’s just the way that it goes.
So, so do you want to eliminate the time resource that you need to spend? Right? The non-renewable time resource. And are you willing to spend a monetary resource of renewable resource to cut down on the time that you’re going to have to spend? And a lot of times it’s going to cut down on the energy. You have to spend on it too, because you’re not having to think so hard about how to do it. You just have to implement it.
So maybe you need to invest in that. Maybe that’s why working. Right? So like be thoughtful and be strategic about the way you’re thinking about your tasks. What have you been doing? What’s working. What’s not working. What adjustments do you need to make? Or should you not make adjustments?
Learning to trust your instincts is a big part of business
These are hard things to understand. If you’ve never really thought about them in this way, you just have to trust your gut.
That’s a big part of being in charge of something. Like I say, the word business now, because I’ve said, don’t think about it like a business, but that is when you treat something like a business, you, you do have to rely on your gut. Like, what should you be doing? What feels right to you? What do you think is going to make sense?
Because at the end of the day, even if you, if you were to come to me and say, I’m going to pay you a million dollars to just tell me what to do with my, exactly what to do with my blog. I would say you still are going to have to make decisions. So like, I can, I can tell you step by step, by step, by step, what I would do. And it’s not going to be right for you because every everybody’s going to be different.
Every business is different. Every blog is different. Every person is different. Everybody’s skill set is different. Everybody’s different.
You have to develop your own intuitive skills. So that’s the first question you’re going to ask. What have I been doing the last few months? And what’s working and what’s not working. Okay.
Changing your behaviours
Then the next question I want you to the ask is what behaviors do I need to change? And that might sound similar to what I said, sort of just said, but this is a different question. What behaviors do I need to change? What, what mindset things do I need to shift?
So how aligned with you, how aligned are you rather with the idea that you need to invest in your blog? As it’s a business, this can be a hard thing to wrap your head around if you’re not ready for it. And so is that something you need to work on?
Because I don’t think anybody who runs any business anywhere, anybody who’s making money, doing something, whether it’s a blog or it’s, they’re an Instagram influencer, or they’re running a national international corporation, or they’re running a beauty salon, or they’re running a coffee shop, like anybody who runs something that’s making money is going to tell you that you have to, at some point learn how to properly invest in your business, in what it is that you’re trying to do to make money.
So that’s okay if you’re not ready to do all of this right now, like I say, the word invest, and I don’t want you to automatically go to money, even though it does often get you to where you want to be faster, when you’re willing to put money into something, it doesn’t have to be money though. And I completely understand that not everybody has money to spend.
So that’s a sort of a different story, but you do have to figure out how you want to use your resources.
And if you are not receptive to this idea, what can you do in the coming months to shift the way you’re thinking about things so that you are ready to invest your time, your energy, and maybe even your money, if you feel that that’s going to get you where you want to be faster, because often it does.
So what begins to change for you to do that? What, what do you, maybe you need to listen to other podcasts, go listen to some, you know, real, real mindset podcasts about maybe it’s maybe it’s money mindset. Maybe you don’t have the right money mindset.
The biggest money mindset shift I’ve ever had
Here’s a little nugget that I want to drop that’s that’s related, but it’s not kind of, it’s not exactly in line with what I’m talking about, but it’s, it was such a big light bulb moment for me. I love having light bulb moments and aha moments.
I was listening to, I invest in education all the time. I love taking different courses and I have a master’s degree. I want my PhD. Like… I LOVE education. So I’m constantly investing in my own education. I invest monetary resources into my own education all the time. I’m not happy if I’m not learning.
And so I was I had come across as a part of a course bundle that I had purchased, which is like a lot of courses for a little bit of money. And so often I don’t get to all of them that I get inside of that bundle.
But I was like, Oh, this one is interesting. It was all about business mindset based on human design.
And I cannot think of her name right now, but I will find it in link it in the show notes in case you’re interested. [Note: it was Christine Michelle’s Create An Aligned Business course!]
But she basically was talking about, depending on what your human design is you know, you should be operating within your business differently, which is not relevant to the ah-ha moment that it is in that.
She’s the one who gave me this aha moment. But she said this thing that I was like, Oh my gosh, I think every single person needs to hear that. And it’s, and it’s a mindset thing of:
If you have the desire for something, that means you are ready to receive it.
If you have the desire to make money, if you say something like I want, I want to have a six figure business next year when I was six figure blogging business next year, that means that you are ready to receive that from the universe.
Like that’s a little bit, that’s a little bit kumbaya for me. It’s the way not to say that is to think about like… oh, the vibrations of the universe and the blah, blah, blah. But that’s not really my that’s not on brand for me.
That’s not me, but that is, that was such a big like, oh, I am actually ready to receive that piece of information is if you have the desire to receive something, you, you actually are ready to receive it. If you have the desire to have something happen to you, you’re ready to receive it.
And she put it so more eloquently that I was just able to I’m sure, because when she said it, I was like, I want to pause that, and write it down, and put it on a t-shirt.
It was such a big moment.
But you know, if that’s what you, if that’s what you want, if you say, I want to be able to quit my job within a year, or I want to be able to quit my job within two years, or by the time my kid is five. I don’t want to be working anymore or whatever, whatever that is, that means you are ready to receive that.
If you’re ready to receive that, what this leads into is the only thing that’s standing in your way is your mindset. Like, yeah, you might have other obstacles completely. You might have other obstacles, but mindset is a lot of it.
It goes back to, you know, whenever I said 10, 20 minutes ago, however long ago it was (I lose track of time as I record these things), whenever I said: if you’re afraid to spend money in your business, it’s typically more of an issue of you’re afraid that you’re, that you are not good enough to make that money back.
Like, that’s, it’s a mindset thing. So what mindset things do you need to shift? What, what have you not allowed yourself to want? Because anything that you’ve not truly allowed yourself to have the desire for means that you are not open to receiving it.
All right. So think about what behaviors need to change. What mindset things do you need to change in order to allow yourself to receive these things and then work on it, like go find the resources to change those behaviors.
You’re going to invest in resources.
Do you need to take a course on something? Do you need to listen to a different podcast? You need to go find, do you need to get some type of coach to help you with something?
And this might not be specifically for your blog. This might be, this might be like mental health thing. This might be physical health thing. This might be a financial mindset thing. This could be all sorts of things.
What behaviors do YOU need to change?
I can’t tell you, this is a thing you got to figure out, but what behaviors do you need to change? And how can you change those behaviors? And then the last thing I want to ask you is what resources do you have have, and which resources do you still need? So this is, this is really specifically applicable to, so what resources do you already have?
I don’t want you to think about like, Oh, well, I spent this amount of time and this amount of blah, blah, blah, on my blog in the past, that’s not really relevant to you.
You have already examined that by saying, what have I been doing in the last few months and what has worked? What has not worked these now, your resource things like, we’re just going to look at what we currently have right now and what you need in the future. Don’t even think about what you’ve done in the past.
So what kind of time do you have right now? And what kind of time will you have in the future to dedicate to your blog? How can you best use that time? What, what mental capacity, what energy do you have to dedicate to your blog right now? And what do you think you’re going to have in the future?
That’s kind of hard to nail down, but what do you think you’re going to have in the future to be able to you invest your energy into your blog? What would make you happy?
That’s what I mean, when I say, what kind of energy do you have invest? What would make you happy to do?
I don’t mean it would make you happy to make money because yeah, of course it would make you happy to make money. What would make you happy?
Would it make you happy to master Pinterest? Would it make you happy to master SEO? Would it make you happy to grow an email list? Would it make you happy to to build a really thriving, closed Facebook community? Would it make you happy to start your own podcast? What to make you happy to start a YouTube channel? Would it make you happy to go live with an Instagram audience? Would it make you happy to build a huge Instagram audience?
What would make you happy? What would you enjoy doing?
That’s what you need to think about for the future. And don’t do all of them. It does not serve you to do all of the things.
Pick one of them get really good at one of them. And then add another one, when you’re ready for it, when you have them, when you have the energy and the mental space to add to that list, then add something to that list.
What money do you have to spend right now? The answer might be $0 and that’s okay. What money do you have to spend right now? What money might you have to spend in the future? That’s all again, that’s hard to nail down, but you just got to start thinking about these things in this way.
I would advise you, I don’t, I’m not going to tell you have to do anything because you don’t have to do anything. But I would advise that you consider thinking about these things in this way. And then what, what do you already have?
What resources do you already have available?
Have you already purchased a Pinterest course. Maybe you’ve put some effort into Pinterest. You purchased a Pinterest course. You’ve put some effort into it and you say, well, it’s not been working so hot. Well, have you really devoted the time and energy that you needed to, and to implementing what that Pinterest course was teaching you? If the is no.
If you did all of your time and energy into implementing it, and you just, you know, it’s been a month and you haven’t seen anything, well, then you need to wait longer because Pinterest, it doesn’t happen overnight. It’s probably going to take a few months.
Sometimes it doesn’t take that long, but for the average person it’s going to take awhile.
Maybe you invested in us in an SEO course, and you really did put your time and energy into it. And you continue to put your time and energy into it. But you’re like, man, this isn’t working fast enough.
Don’t go switching your strategy just because it’s not working fast enough.
But if you’ve already invested in those resources, continue to invest your resources into that resource.
Does that make sense? If you’ve already invested in knowledge in some way, then continue to invest your resources into that knowledge. Continue to put more time and energy into it. Unless you realize that like the energy that you’re putting into it, like it’s not serving you, then that’s maybe a different, then that’s a different thing,
But you don’t continue to put your time and energy resources into it.
Or maybe now you need to invest more money into that specific skill, because you need to do like, you know, if you’ve already invested in step one, maybe you need to invest in step two. Maybe that’s what comes next.
Just figure out like, wow, I’ve never invested in anything with SEO. Maybe I should. Maybe I’m ready to invest in.
And I don’t necessarily mean purchase something for SEO. Although I will tell you if you want to learn SEO, you probably should at some point be willing to spend money on it because SEO is a bear. It’s really, even when someone tells you exactly what to do with SEO, it’s still partially intuitive and it’s, it’s tricky. It’s nuanced. And so it’s easier when someone helps you for sure.
But figure out how to spend these resources.
The three questions you need to ask
So, okay. So I’m going to summarise, I’m going to say those three questions again so that you, and I’m going to put, I’ll put them in the show notes so that you can pull them out sort of as like your own action plan. The learning objectives for this podcast.
So the three questions I want you to ask yourself, this is going to be your audit. This is going to be your blog mindset audit that you’re going to do.
You’re going to say:
1. What have the last few months looked like for me?
And this is only for people who have been doing this. If you’re a new blogger, then you don’t ask yourself this question. You only have two questions. So what have the last few months looked like for me, what has worked? What has not worked?
And then you’re going to sort of piece that apart and figure out how to break that down, figure out what needs to change, what you need to keep working on, what what you need to do from here.
2. Then what behaviors do I need to change? And what will be the best way to make those changes.
3. And then what resources do you currently have available? What resources are you going to have available to you in the future? What skills have you already invested? In what knowledge have you already invested in? And what do you need to invest in, in the future?
This is essentially a strategy for you, right? Like you have to be strategic when you are treating your blog as a business, you need strategy. When you have any type of business, you need a strategy.
It’s not like when I talked about, if you have five hours a week to work on your blog, like maybe it’s not the best idea to just try to write a new blog post every week in those five hours, maybe you should do one every other week because consistency as a strategy is not a great idea.
With a strategy is a good idea. So if you understand why you’re doing things because you’ve analyzed them and you’re really thinking about what you’ve got, what you need, how to invest your time, energy, money, that’s that’s strategic.
So you can be consistent with that, be consistent with a strategy, not as a strategy.
So those are the three questions you’re going to ask.
What mindset shifts are you going to make to start blogging as a business?
And I would really love if you let me know what you, what you come up with, what you think. I love talking to you guys, if you want to send me a DM @brilliantblogger and let me know, you know, what did you get out of this?
What do you think might work for you?
Do you hear what I say and think like, I have no idea, are you totally like, you’re like, I don’t even know where to start with this. I’ve never thought about it like this before, or I have thought about this before, but it’s just framed completely different. And I don’t really know. I don’t know where to go from here.
I’m happy to chat with you.
If you want to send me a DM or shameless plug, I feel like this is a good place to plug this.
I do have a free class that it doesn’t go into some of this mindset stuff, but it definitely goes a little bit more in depth in the biggest mistakes that I see bloggers make and the way that I teach my own Brilliant Blogger students to navigate this.
It’s completely free. The training is like 50, 55 ish minutes. And then we get into some question and answer stuff. At the end. It is prerecorded every once in a while I do them live, but it is prerecorded. So there’s, it’s a prerecorded Q and A at the end, but it’s, it would be super valuable for you.
Yeah, but I would love to know what you want to implement, what action steps you’re going to take to try to treat your blog more as a business, but also that you’re going to let go of thinking about it that way.
If you have already been thinking of it as a business, you’re going to let that go, but you’re not going to get too wrapped up in thinking about it as a business. You’re just going to have fun. And you’re going to make some money, potentially make some money because you have the capability of doing it.
I 100% believe that you have the capability to make money doing this, whatever you are asking for whatever you say.
I have the capability of doing this. I, the capability of, of having a successful blog, I have the capability of making money with my blog. I want to make money with my blog. I want to make six figures with my blog. I want to make seven figures with my blog, whatever it is that you’re saying, you have, you are ready to receive that from the universe.
You just have to figure out what’s next. So I’m going to leave you with that.
I feel like, I feel like this is where we’re all gathering on our yoga mat and we’re going to bring our hands to our chest and say, namaste.
What did I say earlier? I was like, that’s a little bit too kumbaya for me. That’s how this has all felt like, Oh, we’re talking about all these mindset things. So yeah.
Let me know what you think. If you have not already left a review for this podcast, I would love it. If you did. Let me know, you know, star ratings are cool, but I really would love to know like actually what you think and what it’s helping you or what you would like to see. That would be great in the review. I would definitely read them all.
And so, yeah, thanks for being here and I hope you have a great week. I will talk to you later.